M4RK
Mark Abernethy
Here's what I think:
VISION is the key to getting things off the ground today, but it’s SUPERVISION that keeps everything on track as it grows.
I’ve worked closely with C-Suite and Founders for over 20 years and built a reputation (and my practice) around four things:
ONE—
—TWO—
—THREE—
FOUR—
Please Allow Me to Introduce Myself
Creative Director / Designer /
Founder
(20+ years)
Dad
(15+ years)
Craig (Nerder), on working with Leapfrog and HelloCrypto
and
Frances (Daughter)
call to action
If you need to bring creative leadership and brand strategy into the mix— I can help.
As an experienced Creative Director with a expertise in brand strategy and user experience design I've worked across digital media, consumer products, e-commerce, and content marketing.
My role is to provide a clear creative vision for diverse projects.
These are four examples:
Brand Strategy, Visual Design, Content Marketing, E-Commerce
6 Min Read
Brand Strategy, Visual Design, Content Marketing, E-Commerce
4 Min Read
Creative Direction, Visual Design, Content Strategy E-Commerce
4 Min Read
Experience Design, Mixed Reality, Visual Design
2 Min Read
Reading, Writing and Editing
A few examples taken from HelloCrypto.com
With great power comes great responsibility.
Understanding the Risks of Buying, Sending and Storing Crypto
Ten ways to evaluate a past, present and upcoming NFT projects..
Services
As a Creative Director, I see myself as a bridge between inspiration and execution. I help find the common ground between brand strategy, business goals and audience expectations.
Vision with Supervision.
I've headed creative services departments, led mutli-disciplincary design teams, and been a founder in companies like HelloCrypto, Leapfrog and RHFS. This gives me the first hand experience and confidence to work with senior leadership, key stakeholders and clients.
A brand is a reputation.
It’s what other people think, not what we'd say. It’s where a business and its audience, customer, and/or users meet.
I can help you build your reputation. Either adding to what people have come to expect and appreciate already, introduce them to something new and improved, or both.
I can see what you mean.
The best experiences tend to be ones where the audience actively participates. The next evolution of online content (Web 3.0) will be built on community.
My background in visual communications design and years of experience working with major design applications means I can walk the walk, and talk the talk.
I work directly with Founders, C-Suite and Senior Leadership to support a path to businesses growth and transformation.
Depending on availability, budget and timing, there are two ways to make this happen.
What this means:
I can work with your
leadership team to bring creative direction and brand strategy to new initiatives, in-house and on an continual basis.
Based on hours or days per week.
Benefits:
Having a creative director
that understands your business, audience and brand can bring them all together.
This takes time and investment, but it's not necessarily full-time.
In this case we’d establish a Scope of Work to determine resources, timing, and budget.
I’d assemble a team of experts and we’d produce work that’s complete and ready to launch or hand off to your developer/team.
For Example:
Creating a Brand Strategy, Developing a Visual Identity System, Refining Web / UX Design, Producing Explainer Videos, Designing Marketing and Campaign Materials
Either of these arrangements would start out as a conversation, which would start by you sending me an email.
Compensation or budget is TBD.
No pressure or anything — but just know that I’m here if you want to talk about it. (via email please)
More Experience
20+ Years in the Making
I’ve had the opportunity to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.
#gratitude
Timeline /
These are a few past clients and old projects that go way back (like since the wayback). I've reversed the chronological order so that my very oldest work is at the top of the list.
1996—98
Prophecy Snowboards
Canada’s Finest Independent Snowboard Co.
Founder / Creative Department
2004
BMW Canada
BMW.ca
Blast Radius, Toronto
2004
Cadillac / GM
Blast Radius, Toronto—Detroit
2011
Accenture
Damashek Consulting, Toronto—Brooklyn
2013
HP.com
B2B Enterprise E-commerce Site
CriticalMass , Toronto—Los Angeles
Remember
M4rk
AND
Milton Glaser (I ♥️ NY)
For starters, this evolution of the internet promises to free our data from the strangleholds of Big Tech.
Bottom Line
Web3, Blockchain Technology, A.I. and Mixed Reality all offer unique opportunities to empower people and make brands more relevant.
It’s a chance to grow.
This means offering engagement and building experiences that resonate with people’s needs, preferences, and expectations.
Brands (people) that can get this right are going to come out on top.