M4RK
Mark Abernethy

A creative partner, to help you grow—from right now to what’s next.

Here's what I think:

VISION is the key to getting things off the ground today, but it’s SUPERVISION that keeps everything on track as it grows.

I’ve worked closely with C-Suite and Founders for over 20 years and built a reputation (and my practice) around four things:

ONE—

Design is Problem-solving.

—TWO—

Branding is Reputation-building.

—THREE—

Disciplines that Understand Each Other will Collaborate More Effectively.

FOUR—

Connecting Business Goals with Audience Needs is Essential.

Please Allow Me to Introduce Myself

00:00

Creative + Collaborative

Creative Director / Designer /

Founder
(20+ years)

Dad
(15+ years)

Proof of Work

Mark offers insight and creative direction— connecting key stakeholder feedback with brand strategy and user needs.

Craig (Nerder), on working with Leapfrog and HelloCrypto

via Linkedin

That’s probably the stupidest thing I’ve ever heard.

and

I’m never asking you another question ever again.

Frances (Daughter)

call to action

If you need to bring creative leadership and brand strategy into the mix— I can help.

Let’s Talk

Case Studies

As an experienced Creative Director with a expertise in brand strategy and user experience design I've worked across digital media, consumer products, e-commerce, and content marketing. My role is to provide a clear creative vision for diverse projects.

These are four examples:

1

HelloCrypto

Learn How to Stop Worrying and Love the Blockchain.

Brand Strategy, Visual Design, Content Marketing, E-Commerce

6 Min Read

HelloCrypto Case Study

2

Leapfrog

Skip the Salesman— It’s 99% Better than Buying a New Car the Old Way.

Brand Strategy, Visual Design, Content Marketing, E-Commerce

4 Min Read

Leapfrog Case Study

3

Humanscale

Beyond Sustainability—Making a Net Positive Impact.

Creative Direction, Visual Design, Content Strategy E-Commerce

4 Min Read

Humanscale Case Study

4

We The Champs

Join the Raptors NBA Championship Parade (in 360VR)

Experience Design, Mixed Reality, Visual Design

2 Min Read

See for Yourself

Reading, Writing and Editing

A few examples taken from HelloCrypto.com

The Ultimate Beginners Guide to Keeping Your Crypto Safe

With great power comes great responsibility.

8 MIN READ

Stop Worrying and Learn to Love the Blockchain.

Understanding the Risks of Buying, Sending and Storing Crypto

8 MIN READ

How to Evaluate NFT Projects.

Ten ways to evaluate a past, present and upcoming NFT projects..

6 MIN READ

What I Can Do for Your Team

Services

Creative Direction

As a Creative Director, I see myself as a bridge between inspiration and execution. I help find the common ground between brand strategy, business goals and audience expectations.

Vision with Supervision.

I've headed creative services departments, led mutli-disciplincary design teams, and been a founder in companies like HelloCrypto, Leapfrog and RHFS. This gives me the first hand experience and confidence to work with senior leadership, key stakeholders and clients.

Brand Strategy

A brand is a reputation.

It’s what other people think, not what we'd say. It’s where a business and its audience, customer, and/or users meet.

I can help you build your reputation. Either adding to what people have come to expect and appreciate already, introduce them to something new and improved, or both.

Experience Design

I can see what you mean.

The best experiences tend to be ones where the audience actively participates. The next evolution of online content (Web 3.0) will be built on community.

My background in visual communications design and years of experience working with major design applications means I can walk the walk, and talk the talk.

I work directly with Founders, C-Suite and Senior Leadership to support a path to businesses growth and transformation.

Depending on availability, budget and timing, there are two ways to make this happen.

A.
On-going Retainer

Strengthen your existing leadership.

What this means:
I can work with your leadership team to bring creative direction and brand strategy to new initiatives, in-house and on an continual basis.

Based on hours or days per week.

Benefits:
Having a creative director that understands your business, audience and brand can bring them all together.
This takes time and investment, but it's not necessarily full-time.

B.
Project-based

Build something together with my supervision.

In this case we’d establish a Scope of Work to determine resources, timing, and budget.

I’d assemble a team of experts and we’d produce work that’s complete and ready to launch or hand off to your developer/team.

For Example:

Creating a Brand Strategy, Developing a Visual Identity System, Refining Web / UX Design, Producing Explainer Videos, Designing Marketing and Campaign Materials

Either of these arrangements would start out as a conversation, which would start by you sending me an email.

Compensation or budget is TBD.

Ok so... what exactly is your problem?

No pressure or anything — but just know that I’m here if you want to talk about it. (via email please)

Let’s Have a Conversation

Timeline /

Straight from 98

These are a few past clients and old projects that go way back (like since the wayback). I've reversed the chronological order so that my very oldest work is at the top of the list.