Creative Leadership for Ambitious Brands
Introduction
Super-visionary creative partner, ready to help you grow from right now—to from now on.
Allow Me to Introduce Myself
My Profile
Creative Leadership +
Collaborative Partnerships
Creative Professional (20+ years)
Amateur Dad (15+ years)
HelloCrypto
Leapfrog.bid
RHS Formula
SUPERVISION Studio
Prophecy Snowboard Co.
Education
Creative Direction/ Leadership
Blast Radius
Critical Mass
Damashek Consulting
Lowe
M4RK
Nerder
Redline
The UX Guys
ThinkDesign
Zu
Projects/Clients
Accenture, Aeroplan, Air Canada
BMO, BMW
Cadillac, CAO
GM
Indigo
HP, Humanscale, Hyatt
Mercedes-Benz
NASA, Nike, Nokia
Saab
UHC
Proof of Work
🤕
Call to Action
You’re building something ambitious in a world that’s moving faster than ever.
AI tools are generating "work" at the speed of light. Tools shift overnight. Approaches become obsolete. Your team is buried in execution. The big-picture keeps losing focus.
I’m a veteran creative leader with 20+ years steering brands through exactly this kind of chaos.
From developing the first online vehicle configurator for Mercedes-Benz USA, to leading the NASA.gov relaunch after the Space Shuttle Columbia disaster, to helping Cadillac understand, evolve, and communicate their brand to a new audience. More recently working with Web3 pioneers like HelloCrypto—co-founding the brand, overseeing an international team of writers and designers, and implementing a full content marketing strategy.
Want to turn scattered ideas into aligned, ownable experiences that actually move your business goals and brands forward?
I work shoulder-to-shoulder with founders and leadership teams like yours to bring Creative Direction, Brand Strategy, Content Marketing, and Experience Design and separate the signal from the noise.
VISION with SUPERVISION
If you’re interested in an initial conversation, set it up and let's find a way to make this happen.
I'm usually FREE for 15—20 min.
15—20 min
Experience
So far so good.
I’ve built and led brand strategy, visual design, and content marketing for brands across every medium — digital and physical, interactive and environmental, static and motion, AR and VR, traditional design thinking powered by AI.
HelloCrypto is probably the best recent example of all of this.
HelloCrypto
Learn How to Stop Worrying and Love the Blockchain.
😱 — 🤑
Creative Direction, Brand Strategy, Brand Identity, Web/Visual Design, Content Marketing, E-Commerce
5 min Read
Humanscale
Doing more good than harm
Creative Direction, Visual Design Direction, Photography, Research, Content Editing, Production
2 min Read
AI-Powered Creative Studio of the Future.
🤖 — 🦄
Brand Identity, Web 3.0, Content Marketing, E-Commerce
Join the Raptors NBA Championship Parade (in 360VR)
🦖—🏆
Visual Design, 360 VR, UX Design, Content Editing
SERVICES
What I Can Do for You
Creative Direction
Brand Strategy
Experience Design
I work directly with your founders, leadership teams and clients to help your business succeed in a world that's being updated in real time. I'll collaborate with design and marketing leads to ensure everything we do meets goals and works well together.
There are two ways to make this happen.
On-going Partnership
I can strengthen your existing leadership team.
Eg. Days/Week, Remote/in-office, Toronto——NYC
What this means:
I can work with your key stakeholders and leadership teams to bring Creative Direction and Brand Strategy to new initiatives. Based on days per week.
Full time or fractional creative direction.
Benefits:
A Creative Director who understands your business, knows your customers and can align with your brand will be a strong advocate for them. This means security and execution over the long term. Especially as A.I. tools maximize the potential of what anyone can do quickly, it's more important than ever to point your team in the right direction.
Project-based
We can build this dream together.
Eg. Create—— a Brand Strategy, Visual Design System, Website, Investor presentation, Campaign
In this case, we’d establish a Scope of Work to determine requirements like resources, timing, and budget. I’d assemble a team to design and deliver it.
Expect projects to be in the $60—90K range over a 3—4 month timeframe. Compensation and/or budget is TBD.
Either option starts as a conversation, which starts as an email.
If you want me to look at something that's not working or needs to get done—even if it's still in the early stages of figuring out what it might eventually turn out to be, I can help you find the best solution.
No pressure.
20+ YEARS
I’ve helped some of the world’s top brands grow by guiding their evolution.
I’ve also helped a few startups to get things started.
20+ Years in the Making
I’ve had opportunities to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.
#gratitude, #m4rk
TIMELINE /
Straight from 98
A few of the oldest clients and projects in my portfolio going all the way back to the dawn of the Y2K era.
Styles
Suisse Int'l Semi Bold
H1 Heading 1, 4.4rem
Page Title
H2 Heading 2, 3.52rem
Major Section Titles
H3 Heading 3, 2.8rem
Expanding on a Topic
P Body Larger 1.25rem/1.6 Paragraph 20 base
Use Paragraph one for intros and for emphasis without getting to large.
Paragraph Body 2, 1rem/1.6 Line Height.
This is the base, focus on readability progression, clean and simple. Not too small. A brand is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.
P Body 3, 0.8rem/1.8
This small copy example is what other people think, not what I'd say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.
P Body 4 Captions, Meta Descript, Labels
P Body 5 Small Labels
P Body 6 Use for Tiny Type, Legal or Disclaimers
CONTACT
Based in Toronto — I operate alongside a network of talented creators, producers and builders from around the world.
M4RK / SUPERVISION
Studio 205, 1 Wiltshire Ave
Toronto, ON
CANADA
Est.1998 ©2026 Mark Abernethy