Super-visionary creative partner, I help brands grow from right now—to from now on.
Allow Me to Introduce Myself
So far so good.
I’ve built and led brand strategy, visual design, and content marketing for brands across every medium — digital and physical, interactive and environmental, static and motion, AR and VR, traditional design thinking powered by AI.
HelloCrypto is probably the best recent example of all of this.
Learn How to Stop Worrying and Love the Blockchain.
😱 — 🤑
Creative Direction, Brand Strategy, Brand Identity, Web/Visual Design, Content Marketing, E-Commerce
4 min Read
Beyond Sustainability
🌎 — ✅
Creative Direction, Visual Design, Photography, Research, Content Strategy, Editing, Production
VISION /
SUPERVISION
AI-Powered Creative Studio operated by extraordinary humans.
🤖 — 🦄
Brand Strategy & Identity, Websites & Digital Products, Content Systems & Marketing, E-Commerce Growth
WE THE CHAMPS
Join the Toronto Raptors NBA Championship Parade (in 360VR)
🦖—🏆
Immersive AR/360°VR Experience Design, Cinematic 360 Video Production, Content Strategy, Visual Direction
Proof of Work
🤕
Call to Action
If you’re interested in a quick conversation, let's make it happen.
I'm usually FREE for 15—20 min
Profile
Creative Leadership +
Collaborative Partnerships
Creative Professional (20+ years)
Amateur Dad (15+ years)
HelloCrypto
Leapfrog.bid
RHS Formula
SUPERVISION Studio
Prophecy Snowboard Co.
Education
Creative Direction/ Leadership
Blast Radius
Critical Mass
Damashek Consulting
Lowe
M4RK
Nerder
Redline
The UX Guys
ThinkDesign
Zu
Projects/Clients
Accenture, Aeroplan, Air Canada
BMO, BMW
Cadillac, CAO
GM
Indigo
HP, Humanscale, Hyatt
Mercedes-Benz
NASA, Nike, Nokia
Saab
UHC
SKILLS
Innovation + Implementation
The skills to pay the bills
Leading multidisciplinary creative teams (designers, UX, writers, motion, content) Mentoring, feedback, and professional development
Client-facing presentation of creative strategy and rationale Managing multiple projects with attention to detail and team well-being
Design and Software Expertise
Adobe Creative Suite
(Photoshop, Illustrator, After Effects, Premiere, InDesign)
Cursor
Figma
Framer
AI and Emerging Technologies
Generative AI tools used within a structured, human-oversight workflow
Platforms: Higgsfield, FLORA, Motion, SuperGrok
Character creation, UGC video ads, product placement, and landing page creation for targeted marketing campaigns
Prompt systems and AI-assisted concepting
Integrating AI to scale production for campaign workflow and asset creation
SERVICES
What I Can Do for You
As a Creative Director
As a Brand Strategist
As a Design lead
I work alongside with founders and leadership to deliver strategic creative direction and lead creative teams.
There are two ways to make it happen:
Dedicated creative leadership to strengthen your existing team.
On-going Partnership
Eg. Hours/Days/Weeks, Remote/in-office, Toronto/NYC
What this means:
I work directly with your founders, leadership, and key stakeholders as your fractional Creative Director.
Available on a regular weekly basis (1–5 days per week) to provide consistent creative direction, brand strategy, and oversight for new initiatives and ongoing work.
Benefits:
A Creative Director who understands your business, your customers, and your brand becomes a powerful long-term advocate and force multiplier. In an era where AI tools let anyone produce work faster than ever, having the right vision and supervision ensures your team stays focused, consistent, and moving in the right direction — delivering higher quality output with greater confidence and speed.
We can build this dream together.
Project-based
Eg.
AI-powered: brand strategy & positioning, complete visual design systems, websites, apps & digital experiences, investor presentations & pitch decks, full-scale marketing campaigns
In this case, we’d establish a Scope of Work to determine requirements like resources, timing, and budget. I’d assemble a team to design and deliver it.
Expect projects to be in the $60—90K range over a 3—4 month timeframe.
Either option starts as a conversation, which starts as an email.
Hey bud, what's your problem?
What exactly is your problem?
If you want me to review something that's not working or needs to get started—even if it's still in the early stages of figuring out what it might eventually turn out to be… I bet I could help you.
20+ YEARS
I've helped the world's most recognizable brands evolve.
And
Also helped a few startups to get things started.
20+ Years in the Making
I’ve had opportunities to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.
#gratitude, #m4rk
TIMELINE——1998—2008
Straight from 98
Scroll through the oldest clients and projects from my archives. This goes all the way back to the dawn of the Y2K era.
Typography
Style sheets
H1 Heading 1, 4.4rem
Page Title
H2 Heading 2, 3.52rem
Major Section Titles
H3 Heading 3, 2.8rem
Expanding on a Topic
H6 Heading 6, 1.4rem
Section Titles
Paragraph Body, 1rem/1.6 Line Height (**20 Base)
This is the base, focus on readability progression, clean and simple. Not too small. A brand is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.
P Body Larger 1.25rem/1.6 Paragraph
Use Paragraph one for intros and for emphasis without getting too large.
P Body 3, 0.8rem/1.8
This small copy might be an example of what other people think, not what I'd say. It’s where a business and its audience align. Build onto what people expect or introduce them to something entirely new. Or why not both.
P Body 4
Use for Captions, Meta Descript, Labels
P Body 5 Small Labels
P Body 6 Use for Tiny Type, Legal or Disclaimers
CONTACT
Based in Toronto — I operate alongside a network of talented creators, producers and builders from around the world.
M4RK / SUPERVISION
Studio 205, 1 Wiltshire Ave
Toronto, ON
CANADA
Est.1998 ©2026 Mark Abernethy