Creative Leadership for Ambitious Brands
Introduction
A.I. powered creative partner to help you grow from right now—to from now on.
Allow Me to Introduce Myself
My Profile
Creative Leadership +
Collaborative Partnerships
Creative Professional (20+ years)
Amateur Dad (15+ years)
HelloCrypto
Leapfrog.bid
RHS Formula
SUPERVISION Studio
Prophecy Snowboard Co.
Education
Creative Direction/ Leadership
Blast Radius
Critical Mass
Damashek Consulting
Lowe
M4RK
Nerder
Redline
The UX Guys
ThinkDesign
Zu
Projects/Clients
Accenture, Aeroplan, Air Canada
BMO, BMW
Cadillac, CAO
GM
Indigo
HP, Humanscale, Hyatt
Mercedes-Benz
NASA, Nike, Nokia
Saab
UHC
Proof of Work
🤓
Call to Action
Your team needs to move forward AND point in the right direction.
As a hands-on Creative Director with solid design fundamentals and proven leadership skills, I evaluate, use and integrate the top A.I. tools and processes to power an updated toolkit and an optimized workflow. My efforts focus on evolution: designing new digital products, creating campaign-specific "on-brand" content and providing multi-channel support.
VISION with SUPER-VISION
If you’re interested in an initial conversation, set it up (via email) and let's see if there's a way to make this happen.
I'm always FREE for 15—20 min.
15—20 min
Case Study
I’ve led Brand Strategy and User Experience Design across Channels, Consumer Products, and Content Marketing.
The HelloCrypto Case Study feels like the best recent example of all this.
Creative Direction, Brand Strategy, Brand Identity, Web/Visual Design, Content Marketing, E-Commerce
4 min Read
Business as a Force for Positive Change
Creative Direction, Visual Design Direction, Photography, Research, Content Editing, Production
4 min Read
2.
SUPER—VISION /
AI-Powered Creative Studio. This is the Future.
🤖 — 🦄
Brand Identity, Web 3.0, Content Marketing, E-Commerce
What I Can Do for You
SERVICES
Creative Direction
Brand Strategy
Experience Design
I work directly with founders, CEOs, and leadership teams to help businesses grow and change for the better. I collaborate with design and marketing to ensure everything we create matches our goals and works well together.
There are two ways to make this happen.
A.
On-going Partnership
I can strengthen your existing leadership team.
Eg. Days/Week, Remote/in-office, Toronto——NYC
What this means:
I can work with your key stakeholders and leadership teams to bring Creative Direction and Brand Strategy to new initiatives. Based on days per week.
Full time or fractional creative direction.
Benefits:
A Creative Director who understands your business, knows your customers and can align with your brand will be a strong advocate for them. This means security and execution over the long term. Especially as A.I. tools maximize the potential of what anyone can do quickly, it's more important than ever to point your team in the right direction.
B.
Project-based
We can build something collaboratively.
Eg. Create—— a Brand Strategy, Visual Design System, Website, Investor presentation, Campaign
In this case, we’d establish a Scope of Work to determine requirements like resources, timing, and budget. I’d assemble a team to design and deliver it.
Expect projects to be in the $60—90K range over a 3—4 month timeframe. Compensation and/or budget is TBD.
Either option starts as a conversation, which starts as an email.
Yeah so... what exactly is your problem?
If you want to talk about something that's not working or needs to be done. Even if it's still in the early stages of figuring out what it eventually might turn out to be, I can help you find a solution.
No pressure.
20+ YEARS
20+ Years in the Making
I’ve had opportunities to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.
#gratitude, #m4rk
TIMELINE /
Straight from 98
These are a few of the oldest clients and projects in my portfolio going all the way back to the dawn of the Y2K era.
CONTACT
Based in Toronto — I operate alongside a network of talented creators and builders from around the world.
M4RK / SUPERVISION
Studio 205, 1 Wiltshire Ave
Toronto, ON
CANADA
Est.1998 ©2026 Mark Abernethy
H1 Main 4.4rem Biggest Title
H2 Experience 3rem
H3 Subtitle Using 2rem
P Body 2, 3rem Introduces them to something new.
P1 Body 20 base A brand is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.
P Body 3 0.8rem is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.
P Body 4 0.8rem/1.4 MONO