Creative Leadership for Ambitious Brands
Introduction
Super-visionary creative partner, I help brands grow from right now—to from now on.
Allow Me to Introduce Myself
Profile
Creative Leadership +
Collaborative Partnerships
Creative Professional (20+ years)
Amateur Dad (15+ years)
HelloCrypto
Leapfrog.bid
RHS Formula
SUPERVISION Studio
Prophecy Snowboard Co.
Education
Creative Direction/ Leadership
Blast Radius
Critical Mass
Damashek Consulting
Lowe
M4RK
Nerder
Redline
The UX Guys
ThinkDesign
Zu
Projects/Clients
Accenture, Aeroplan, Air Canada
BMO, BMW
Cadillac, CAO
GM
Indigo
HP, Humanscale, Hyatt
Mercedes-Benz
NASA, Nike, Nokia
Saab
UHC
Proof of Work
🤕
Call to Action
Trying to build something ambitious in a world that’s moving faster than ever?
AI tools are constantly surpassing each other. Everyone is generating "work" at the speed of light. New approaches become obsolete before they get started. Teams are buried in tool audits and execution. The big-picture keeps losing focus.
This where I come in.
I’m a veteran creative leader who’s always stayed ahead of the curve — from the earliest evolution of web and app design, through Web3 and blockchain tech, to adopting today’s AI tools is a genuine superpower. With 20+ years of experience, I’ve steered brands through every wave of change: developing Mercedes-Benz’s first online configurators, leading the NASA.gov relaunch (including directly after Columbia disaster), evolving Cadillac’s brand strategy, and more recently co-founding and launching HelloCrypto (creative direction, strategy, editing, design, SEO & marketing).
I turn scattered ideas into focused, ownable experiences that actually drive your business and brand forward.
To separate signal from noise you need VISION with SUPERVISION.
If you’re interested in having a quick conversation, set it up by email and let's find a way to make this happen.
I'm usually FREE for 15—20 min.
15—20 min
Experience
So far so good.
I’ve built and led brand strategy, visual design, and content marketing for brands across every medium — digital and physical, interactive and environmental, static and motion, AR and VR, traditional design thinking powered by AI.
HelloCrypto is probably the best recent example of all of this.
HelloCrypto
Learn How to Stop Worrying and Love the Blockchain.
😱 — 🤑
Creative Direction, Brand Strategy, Brand Identity, Web/Visual Design, Content Marketing, E-Commerce
5 min Read
Humanscale
Beyond Sustainability
Creative Direction, Visual Design Direction, Photography, Research, Content Editing, Production
2 min Read
AI-Powered Creative Studio operated by extraordinary humans.
🤖 — 🦄
Brand Strategy & Identity, Websites & Digital Products, Content Systems & Marketing, E-Commerce Growth
We The Champs
Join the Toronto Raptors NBA Championship Parade (in 360VR)
🦖—🏆
Immersive AR/360°VR Experience Design, Cinematic 360 Video Production, Content Strategy, Visual Direction
SERVICES
What I Can Do for You
Creative Direction
Brand Strategy
Experience Design
I collaborate directly with founders and leadership to deliver strategic creative direction and lead design execution.
There are two ways to make this happen.
On-going Partnership
Strengthen your existing leadership team.
Eg. Hours/Days/Weeks, Remote/in-office, Toronto/NYC
What this means:
I work directly with your founders, leadership, and key stakeholders as your fractional Creative Director.
Available on a regular weekly basis (1–5 days per week) to provide consistent creative direction, brand strategy, and oversight for new initiatives and ongoing work.
Benefits:
A Creative Director who understands your business, your customers, and your brand becomes a powerful long-term advocate and force multiplier. In an era where AI tools let anyone produce work faster than ever, having the right vision and supervision ensures your team stays focused, consistent, and moving in the right direction — delivering higher quality output with greater confidence and speed.
Project-based
We can build this dream together.
Eg.
AI-powered: brand strategy & positioning, complete visual design systems, websites, apps & digital experiences, investor presentations & pitch decks, full-scale marketing campaigns
In this case, we’d establish a Scope of Work to determine requirements like resources, timing, and budget. I’d assemble a team to design and deliver it.
Expect projects to be in the $60—90K range over a 3—4 month timeframe.
Either option starts as a conversation, which starts as an email.
Hey bud, what's your problem?
—Jeff Spicoli, Fast Times at Ridgemont High
If you want me to look at something that's not working or needs to get started—even if it's still in the early stages of figuring out what it might eventually turn out to be, I can help you find the best solution.
No pressure.
20+ YEARS
I’ve helped some of the world’s largest brands grow by guiding their evolution.
And
I’ve helped a few startups to get things started.
20+ Years in the Making
I’ve had opportunities to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.
#gratitude, #m4rk
TIMELINE /
Straight from 98
A timeline of the oldest clients and projects in my portfolio going all the way back to the dawn of the Y2K era.
Note to self—change this entire section to Prophecy Snowboard Co. or delete
FONTS
Styles
H1 Heading 1, 4.4rem
Page Title
H2 Heading 2, 3.52rem
Major Section Titles
H3 Heading 3, 2.8rem
Expanding on a Topic
H6 Heading 6, 1.4rem
Section Titles
P Body Larger 1.25rem/1.6 Paragraph 20 base
Use Paragraph one for intros and for emphasis without getting to large.
Paragraph Body 2, 1rem/1.6 Line Height.
This is the base, focus on readability progression, clean and simple. Not too small. A brand is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.
P Body 3, 0.8rem/1.8
This small copy example is what other people think, not what I'd say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.
P Body 4 Captions, Meta Descript, Labels
P Body 5 Small Labels
P Body 6 Use for Tiny Type, Legal or Disclaimers
CONTACT
Based in Toronto — I operate alongside a network of talented creators, producers and builders from around the world.
M4RK / SUPERVISION
Studio 205, 1 Wiltshire Ave
Toronto, ON
CANADA
Est.1998 ©2026 Mark Abernethy