Allow Me to Introduce Myself
So far so good.
I’ve managed to build and lead brand strategy, visual design, and content marketing for brands across nearly every medium ——interactive experiences and physical spaces, static design and motion graphics, AR and VR. I created an NFT once upon a time.
HelloCrypto looks like the best recent example of this.
Case Studies and Clients
Learn How to Stop Worrying and Love the Blockchain.
😱 — 🤑
Creative Direction, Brand Strategy, Brand Identity, Web/Visual Design, Content Marketing, E-Commerce
4 min Read
Beyond Sustainability
🌎 — ✅
Creative Direction, Visual Design, Photography, Research, Content Strategy, Editing, Production
VISION /
SUPERVISION
AI-Powered Creative Studio operated by extraordinary humans.
🤖 — 🦄
Brand Strategy & Identity, Websites & Digital Products, Content Systems & Marketing, E-Commerce Growth
We The Champs
Join the Toronto Raptors NBA Championship Parade (in 360VR)
🦖—🏆
Immersive AR/360°VR Experience Design, Cinematic 360 Video Production, Content Strategy, Visual Direction
Proof of Work
🤕
Call to Action
If you’re interested in a quick conversation, let's make it happen.
I'm usually FREE for 15—20 min
Profile
Creative Leadership +
Collaborative Partnerships
Creative Professional (20+ years)
Amateur Dad (15+ years)
HelloCrypto
Leapfrog.bid
RHS Formula
SUPERVISION Studio
Prophecy Snowboard Co.
Education
Creative Direction/ Leadership
Blast Radius
Critical Mass
Damashek Consulting
Lowe
M4RK
Nerder
Redline
The UX Guys
ThinkDesign
Zu
Projects/Clients
Accenture, Aeroplan, Air Canada
BMO, BMW
Cadillac, CAO
GM
Indigo
HP, Humanscale, Hyatt
Mercedes-Benz
NASA, Nike, Nokia
Saab
UHC
SKILLS
Innovation + Implementation
The skills to pay the bills
Leading multidisciplinary creative teams (designers, UX, writers, motion, content) Mentoring, feedback, and professional development
Client-facing presentation of creative strategy and rationale Managing multiple projects with attention to detail and team well-being
Design and Software Expertise
Adobe Creative Suite
(Photoshop, Illustrator, After Effects, Premiere, InDesign)
Cursor
Figma
Framer
AI and Emerging Technologies
Generative AI tools used within a structured, human-oversight workflow
Platforms: Higgsfield, FLORA, Motion, SuperGrok
Character creation, UGC video ads, product placement, and landing page creation for targeted marketing campaigns
Prompt systems and AI-assisted concepting
Integrating AI to scale production for campaign workflow and asset creation
SERVICES
What I Can Do for You
As a Creative Director
As a Brand Strategist
As a Design Lead
I work alongside with founders and leadership to deliver strategic creative direction and lead creative teams.
There are two ways to make it happen:
Creative leadership dedicated to your existing clients & team.
Set up an on-going partnership.
Eg. Hours/Days/Weeks, Remote/in-office, Toronto/NYC
What this means:
I work directly with your founders, leadership, and key stakeholders as your fractional Creative Director.
Available on a regular weekly basis (1–5 days per week) to provide consistent creative direction, brand strategy, and oversight for new initiatives and ongoing work.
Benefits:
A Creative Director who understands your business, your customers, and your brand becomes a powerful long-term advocate and force multiplier. In an era where AI tools let anyone produce work faster than ever, having the right vision and supervision ensures your team stays focused, consistent, and moving in the right direction — delivering higher quality output with greater confidence and speed.
We can build this dream together.
Project-based
Eg.
AI-powered: brand strategy & positioning, complete visual design systems, websites, apps & digital experiences, investor presentations & pitch decks, full-scale marketing campaigns
In this case, we’d establish a Scope of Work to determine requirements like resources, timing, and budget. I’d assemble a team to design and deliver it.
Expect projects to be in the $60—90K range over a 3—4 month timeframe.
Either option starts as a conversation, which starts as an email.
Hey bud, what's your problem?
—Jeff Spicoli, Fast Times at Ridgemont High
What exactly is your problem?
If you want me to review something that's not working or needs to get started—even if it's still in the early stages of figuring out what it might eventually turn out to be… I bet I could help you.
20+ YEARS
I've helped the world's most recognizable brands evolve.
And
Also, I've guided a few startups to get things started.
20+ Years in the Making
I’ve had opportunities to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.
#gratitude, #m4rk
TIMELINE——1998—2008
Straight from 98
Scroll through the oldest clients and projects from my archives. This goes all the way back to the dawn of the Y2K era.
