M4RK
Mark Abernethy

M4RK


Mark Abernethy

M4RK
Mark Abernethy

Creative Leadership for Ambitious Brands

MINIMUM BREAK

/

VISION

SUPER—VISION is the power to see through walls and around corners.

VISION

/

/

VISION

SUPER—VISION is the power to see through walls and around corners.

Introduction

A creative partner to help you grow from right nowto from now on.

A creative partner to help you grow from right nowto from now on.

I've been fortunate to partner with Founders, C-Suite, Client Leads and Creative Teams for long enough to build a reputation around four practical and immutable insights:

AUdio Guide
0:00
0:00
Loading...
0:00
0:00
Loading...
My Profile

Creative Leadership +
Collaborative Partnerships

Creative Leadership and Collaborative Partnerships

Creative Professional (20+ years)
Amateur Dad (15+ years)

Partner/Co-Founder/Investor

Partner/Co-Founder

HelloCrypto
Leapfrog.bid
RHS Formula
SUPERVISION Studio
Prophecy Snowboard Co.

Education

Alberta University of the Arts
School of Visual Arts

Alberta University
of the Arts
School of Visual Arts

Creative Direction/ Leadership

Blast Radius
Critical Mass
Damashek Consulting
Lowe
M4RK
Nerder
Redline
The UX Guys
ThinkDesign
Zu

Projects/Clients

Accenture, Aeroplan, Air Canada
BMO, BMW
Cadillac, CAO
GM
Indigo
HP, Humanscale, Hyatt
Mercedes-Benz
NASA, Nike, Nokia
Saab
UHC

Proof of Work

Arguably the most reliable creative professional working in Toronto.
Runner up: Auston Mathews?


Arguably one of the most reliable creative professionals working in Toronto.
Runner up: Auston Mathews?

🤓

Craig Bedard (Nerder), on working with Leapfrog and HelloCrypto
—via Linkedin

Craig Bedard (Nerder), on working with Leapfrog, Nerder and HelloCrypto.com
—via Linkedin

He's always saying things that I already know because he told me it before.

Stop. That’s the actually dumbest thing I’ve ever heard.

🙄

Frances (Daughter)

AND

He's always saying things I already know because he told me it before.

AND

Stop. That’s the actually dumbest thing I’ve ever heard.

🙄

Frances (Daughter)

Frances (Daughter)

Call to Action

Need creative leadership and a clear actionable brand strategy?

Perhaps I could help you with that. If you’re interested in an initial consultation, I'm FREE for 15—20 min.

Set it up (email) and let's see if there's a way to make this happen.

15—20 min

Case Study

I’ve led Brand Strategy and User Experience Design across Channels, Consumer Products, and Content Marketing.

The HelloCrypto Case Study feels like the best recent example of all this.

Learn How to Stop Worrying and Love the Blockchain.

😱—🤑

Creative Direction, Brand Strategy, Brand Identity, Web/Visual Design, Content Marketing, E-Commerce

2.

SUPER—VISION /

AI-Powered Creative Studio. This is the Future.

🤖 — 🦄

Brand Identity, Web 3.0, Content Marketing, E-Commerce

What I Can Do for You

SERVICES
Creative Direction
Creative Direction
Creative Direction
Brand Strategy
Brand Strategy
Brand Strategy
Experience Design
Experience Design
Experience Design

I work directly with founders, CEOs, and leadership teams to help businesses grow and change for the better. I collaborate with design and marketing to ensure everything we create matches our goals and works well together.

There are two ways to make this happen.

A.
On-going Partnership

I can strengthen your existing leadership team.

Eg. Days/Week, Remote/in-office, Toronto——NYC

What this means: 


I can work with your key stakeholders and leadership teams to bring Creative Direction and Brand Strategy to new initiatives. Based on days per week.

Full time or fractional creative direction.

Benefits:


A Creative Director who understands your business, knows your customers and can align with your brand will be a strong advocate for them. This means security and execution over the long term. Especially as A.I. tools maximize the potential of what anyone can do quickly, it's more important than ever to point your team in the right direction.

B.
Project-based

We can build something collaboratively.

Eg. Create—— a Brand Strategy, Visual Design System, Website, Investor presentation, Campaign

In this case, we’d establish a Scope of Work to determine requirements like resources, timing, and budget. I’d assemble a team to design and deliver it.

Expect projects to be in the $60—90K range over a 3—4 month timeframe. Compensation and/or budget is TBD.

Either option starts as a conversation, which starts as an email.

Yeah so... what exactly is your problem?

If you want to talk about something that's not working or needs to be done. Even if it's still in the early stages of figuring out what it eventually might turn out to be, I can help you find a solution.

No pressure.

20+ YEARS

I’ve helped some of the world’s top brands grow by guiding their evolution.

I’ve also helped a few startups to get things started.

I’ve helped some of the world’s top brands grow by guiding their evolution.

I’ve also helped a few startups to get things started.

brand logos m4rk
brand logos m4rk
20+ Years in the Making

I’ve had opportunities to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.

#gratitude, #m4rk

TIMELINE /

Straight from 98

These are a few of the oldest clients and projects in my portfolio going all the way back to the dawn of the Y2K era.

Design Portfolio Archives
(Circa 1998—2008)


FEATURING



Prophecy Snowboard Co.

Mercedes-Benz/MBUSA

NASA

BMW/Mini

GM/Cadillac

Saab

Accenture

HP

Design Portfolio Archives
(Circa 1998—2008)


Design Portfolio Archives
(Circa 1998—2008)


FEATURING



Prophecy Snowboard Co.

Mercedes-Benz/MBUSA

NASA

BMW/Mini

GM/Cadillac

Saab

Accenture

HP

Bottom Line
Bottom Line

Stand for Something or You'll Fall for Anything.

Stand for Something or You'll Fall for Anything.

M4rk

M4rk

AND
AND

Exceptional Clients get Exceptional Work.

Exceptional Clients get Exceptional Work.

Milton Glaser (I ♥️ NY)

Milton Glaser (I ♥️ NY)

CONTACT

Based in Toronto — I operate alongside a network of talented creators and builders from around the world.

Est.1998 ©2026 Mark Abernethy

Est.1998 ©2026 Mark Abernethy

Est.1998 ©2026 Mark Abernethy

H1 Main 4.4rem Biggest Title

H2 Experience 3rem

H3 Subtitle Using 2rem

H4 Subtitle is getting smaller 1.5rem

H5 Subtitle Matches to Paragraph 1rem
H6 Bolder Matches to Paragraph 2 , 0.8rem

P Body 2, 3rem Introduces them to something new.

P1 Body 20 base A brand is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.

P Body 3 0.8rem is what other people think, not what we say. It’s where a business and its audience align. You can build onto what people have come to expect or introduce them to something entirely new. It’s not impossible to do both.

P Body 4 0.8rem/1.4 MONO

audio::-webkit-media-controls-current-time-display, audio::-webkit-media-controls-time-remaining-display { color: #00FFFF; /* Cyan-like */ } audio::-webkit-progress-bar { background-color: #172426; /* Dark base */ } audio::-webkit-progress-value { background-color: #4034FF; /* Accent fill */ }