11.2026 Update
—Claude Opus 5.5, Grok 4.7 (Cursor 3.27)
Mark Abernethy
Super-visionary creative leadership. I'll help you grow from right now——to from now on.
Hi I'm Mark
So far so good.
I’ve managed to build and lead brand strategy, visual design, and content marketing for brands across nearly every marketing channel and media type, from web design, apps, interactive experiences——physical spaces, printed materials——motion graphics, animation, AR——VR.
Case Studies, Projects & Clients
Beyond
Sustainability
🌎 — ✅
Creative/Art Direction • Visual Design • Photography • Research • Content Editing • Production
Humanscale Corporate Social ResponsibilityLearn How to Stop Worrying and Love the Blockchain.
😱 — 🤑
Creative Direction • Brand Strategy • Brand Identity, • Web & Visual Design • Content Marketing • E-Commerce
Figma, Adobe CC, Wordpress, UpWork
4 Min Read
Skip the Salesman
99% less painful than buying your new car the old way.
🚘 — 🤑
Brand Strategy • Visual Identity Design • Website Design • Digital Marketing • E-Commerce
Illustrator, After Effects, Figma, Keynote
2 Min Read
VISION /
SUPERVISION
AI-Powered Creative Studio operated by extraordinary humans.
🤖 — 🦄
AI-Powered Brand Management • Visual Identity Design • Website Design & Development • Digital Product Design • Scalable Content Systems
We The Champs
Join the Toronto Raptors NBA Championship Parade (in 360VR)
🦖—🏆
Immersive AR/360°VR Experience Design • Cinematic 360 Video Production • Content Strategy • Visual Direction
After Effects, Premiere, Photoshop, Figma
Proof of Work
One of the best & most reliable creative professional working in Toronto.
Runner up: Auston Mathews?
—via Linkedin
He's always saying things I already know because he told me it before.
Stop. That’s actually the dumbest thing I’ve ever heard.
Call to Action
We're all working to create and deploy in a world that’s moving too fast for most people to keep up with.
This where I come in.
I’m a veteran creative leader who’s always stayed ahead of the curve — from the earliest evolution of web and interactive design, to Web3 apps, blockchain tech, and adopting early generative AI tools.
Today, being able to combine this with a foundation of design thinking and brand strategy feels like a genuine superpower.
VISION with SUPERVISION.
If you’re interested in a quick conversation, let's make it happen.
I'm usually FREE for 15—20 minProfile
Creative Leadership +
Collaborative Partnerships
Creative Professional (20+ years)
Amateur Dad (15+ years)
Partner/Co-Founder/Investor
- HelloCrypto
- Leapfrog.bid
- RHS Formula
- SUPERVISION Studio
- Prophecy Snowboard Co.
Education
- Alberta University of the Arts
- School of Visual Arts
Creative Direction/ Leadership
- Blast Radius
- Critical Mass
- Damashek Consulting
- Lowe
- M4RK
- Nerder
- Redline
- The UX Guys
- ThinkDesign
- Zu
Projects/Clients
- Accenture, Aeroplan, Air Canada
- BMO, BMW
- Cadillac, CAO
- GM
- Indigo
- HP, Humanscale, Hyatt
- Mercedes-Benz
- NASA, Nike, Nokia
- Saab
- UHC
Skills
Innovation + Implementation
The skills to pay the bills
Leadership and Direction
Leading multidisciplinary teams across design, UX, writing, motion, and content. Mentoring, clear feedback, and professional development
Client-facing presentation of creative strategy and rationale
Managing multiple projects with attention to detail and team well-being
Design and Production Expertise
Software: Cursor, Figma, Framer, Canva
Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere, InDesign)
AI and Emerging Technologies
Generative AI used inside structured, human-oversight workflows
Platforms: Claude, Gemini, Grok, Higgsfield, FLORA, Magnific, Motion
Directing AI-assisted concepting and production systems so teams move faster without losing brand consistency or judgment
Building prompt systems and oversight that scale campaign work, landing pages, and content
Guiding user-generated content (UGC), and product-placement output for brand-specific campaigns
Services
What I Can Do for You
Creative direction is the bridge between inspiration and execution.
Find the common ground between your brand, business, and audience and go from there.
Vision with Super—Vision
Your brand comes down to what other people think about it — and/or if they think about it at all.
Brand Strategy is how we build this reputation and align with the right audience.
Let's be proactive.
Turn direction and strategy and into clear design systems, campaign assets, and user experiences.
Let’s see what you mean.
I partner with founders and leadership to make their brand executable. I give the creative team (and their AI tools) direction and a clear way to keep building without drifting.
Two ways to make this happen:
A/
Creative leadership dedicated to your existing clients & team.
Set up an on-going partnership.
Eg. Hours/Days/Weeks, Remote/In-Office, Toronto/NYC
What this means:
I work directly with your leadership and stakeholders as a fractionalized creative director.
Commitment to a weekly schedule (2–4 days) allows me to provide consistent creative direction, clear brand strategy, and oversight for new initiatives and ongoing work.
Benefits:
You get a Creative Director who understands your business, your customers, and your brand as a powerful long-term advocate and force multiplier.
In an era where AI tools let anyone produce work faster than ever, this ensures your team stays focused, consistent, and moving in the right direction — delivering higher quality with more confidence and efficiency.
B/
We can build this dream together.
Project-based
Eg.
AI-Powered: Brand Strategy & Positioning, Complete Visual Design Systems, Websites, Apps & Digital Experiences, Investor Presentations & Pitch Decks, Full-Scale Marketing Campaigns
In this case, we’d establish a Scope of Work to determine requirements like resources, timing, and budget. I’d assemble a team to design and deliver it.
Expect projects to be in the $60—90K range over a 3—4 month timeframe.
Either option starts as a conversation, which starts as an email.
In Other Words
Design = Problem-solving.
If you want me to look at something that's not working or needs to get started—even if it's still in the early stages of figuring out what it may eventually turn out to be… I'm sure I could help you.
Hello@M4rk.com20+ YEARS
I've already helped many of the world's most recognizable brands evolve.
And
Also guided a few startups to get things started.
20+ Years in the Making
I’ve had opportunities to learn from incredible teachers, collaborate with remarkable clients and to lead some truly exceptional creative teams.
#Gratitude, #M4rk
TIMELINE
Straight from
Ninety-Eight
The earliest clients and projects from my archives—— going all the way back to the dawn of the Web 1.0 and Y2K era.
1998—2008
Bottom Line
Stand for Something
or Fall for Anything.
AND
Exceptional Clients
Get Exceptional Work.
