Bit by Bit.
Brand Strategy / Creative Direction / Web Design / Content Marketing / E-Commerce
NERDER / Craig Bedard / Cam Prockiw / Alan Lum / Mark Gervais / Lincoln Agnew / Simon Spichak
As a Founding Partner and Creative Director for HelloCrypto.com, I led our brand strategy, visual identity, and web site design. I also help manage an international team of writers and designers to research, publish and update content.
The Story of HelloCrypto
Brand Strategy, Naming, Logo Design
Cryptocurrency, blockchain technology and Web3.0 can be confusing and intimidating.
We decided to name ourselves "HelloCrypto" because it sounds friendly and approachable — it sounds helpful.
Also, it’s super easy to remember and not very hard to spell.
The basis of our logo is a block that looks like it's covered in scaffolding or being built. It's flexible enough to use for editorial illustration and an obvious visual connection to blockchain technology.
Green is the main color because it speaks to being new, growth and profitability.
We chose fonts like Euclid Mono and Suisse Int'l from the excellent Swiss Typefaces library.
I hired Alan Lum to help design the HelloCrypto logo, then had Mark Gervais create this animated version.
Revealing the individual letters is intended to feel a bit like a mystery being solved (or a code being broken).
Bit by bit.
Creative Direction, Web Design
Learn How to Stop Worrying and Love the Blockchain. HelloCrypto.com
Crypto is a highly competitive topic, which naturally makes SEO and content
However, our organic search traffic and keyword results show a steady increase over time (via Ahrefs)
and this validates that we're getting a few things right.
Hopefully this is an indication of where things are headed.
We created HelloCrypto to stand out from the backdrop of projects and people
trying to shill the next NFT / meme / ponzi or combination.
We want to differentiate ourselves from all the channels using a variation of the same unoriginal
thumbnail: a shocked looking guy in the bottom right corner pointing up at a coin symbol and probably a
Instead our visual direction was inspired by mid 90s skateboard culture, WIRED Mag, TED Talks ... perhaps a bit of NYT Wirecutter. Picture: Seth Godin x Mark Gonxales.
👽 👹 🤖
Creative Strategy, Visual Direction, Content Planning
Exceptional clients get exceptional work.
Milton Glaser, Milton Glaser
(1929 - 2020)
New problems always need creative and technical solutions.
Web3.0 is only beginning to introduce new digital products, build communities, create experiences and redefine brands.