Case Study

Humanscale

Beyond Sustainability

SERVICES

Creative Direction, Visual Design Direction, Photography, Research, Content Editing, Production

2026

COLLABORATORS

SUPERVISION——Nhan Nguyen, Susan Demmings, Hiep Vu, Fiona Wren, Dave Jackson

PRINTER——CJ Graphics

Humanscale is a world leader in ergonomic office furniture design with a strong focus on sustainability. They publish an annual CSR report to showcase the results of their Net Positive philosophy—measurably giving back more to the planet than they take.

Annual CSR Reports

These are detailed GRI-aligned (Global Reporting Initiative Standards) that document progress in impact categories like: Climate, Energy, Waste, Water, Healthy Materials, and Social Responsibility.

csr 2024

Corporate Social Responsibility
Annual Report 2024

The 2024 Corporate Social Responsibility report (published in 2025), showcases performance during the 2024 calendar year, in accordance with GRI Standards and ISO reporting guidelines.

The Report spotlights B—Corp Certification and initiatives like diverting 94% of waste from landfills (target: 100% by 2030). It's ambitious in scope, including metrics, case studies, and future goals, aligning with Humanscale's mission to create Climate Positive Products.

2024 Spotlight: B—Corp Certification

I hired Alan Lum to help design the HelloCrypto logo, then had Mark Gervais create this animated version.

Revealing the individual letters is intended to feel a bit like a mystery being solved (or a code being broken).

Bit by bit.

Vision

The world is better off because we're here.

Part 3

Content Marketing

Content Marketing, Keyword Research, SEO, YMYL

Creating SEO optimized and keyword ranked content is a challenge.

Technology and crypto are especially competitive topics, content is not evergreen and there are bigger publications to complete with.

We decided to get the word out. We have a unique pov and differentiate ourselves from both the crypto-bro and corporate bank-adjacent aesthetics. We have a good team and a lot of enthusiasm.

Over time our consistent efforts paid off. Sort of. We saw HelloCrypto grow steadily in organic search traffic and keyword rankings for top articles increased over approx. 2½ years to validate our approach.

Image: Ahrefs

Creating SEO optimized and keyword ranked content is a challenge.

Technology and crypto are especially competitive topics, content is not evergreen and there are bigger publications to complete with.

We decided to get the word out. We have a unique pov and differentiate ourselves from both the crypto-bro and corporate bank-adjacent aesthetics. We have a good team and a lot of enthusiasm.

Image: Ahrefs

Top Keyword Ranking Articles:

However, the cryptoverse is constantly expanding and evolving, with rapid updates and new innovations making it nearly impossible for a small team to create and manage content that endures.

Also, the crypto audience shrunk considerably after its 2022 peak.

On top of all that, AI tools like Grok (or your favorite chatbot) can now handle basic questions and detailed step-by-step guides more accurately and stay up-to-date.

Handcrafted blog posts and carefully researched and edited articles are time consuming and expensive. And they're outdated in months or weeks.

These factors—among others—have led us to put HelloCrypto on the backburner.

If you've been a reader or subscriber, or bought anything from our store, thank you sincerely for your support—it's meant the world to us and we hope it's been valuable to you as well.

I continue to read, research, and stay informed about where this space is heading. Occasionally, I'll publish new insights or post an article on the site, but it's low on my priorities.

Follow @HelloCryptoCom on X for updates

—Mark

Exodus Wallet—Beginner-friendly Review & Recommendation

9 Min read

Brave Browser Review—Best for Privacy Web3 and Crypto?

2 Min read

Summary

The cryptoverse is constantly expanding and evolving. Rapid updates and new innovations make it nearly impossible for a small team to create and manage content that lasts long enough to rank organically.

Also, the crypto audience shrunk considerably after its 2022 peak.

On top of all that, AI tools like Grok (or your favorite chatbot) now handle most basic questions and detailed step-by-step guides more accurately and they're up-to-date.

Handcrafted blog posts and carefully researched and edited articles are time consuming and expensive. And outdated in months or weeks.

These factors—among others—have led us to put HelloCrypto on the backburner.

If you've been a reader or subscriber, or bought anything from our store, thank you sincerely for your support—it's meant the world to us and we hope it's been valuable to you as well.

I continue to read, research, and stay informed about where this space is heading. Occasionally, I'll publish new insights or post an srticle on the site, but it's low on my priorities.

Follow @HelloCryptoCom on X for updates if you want to.

—Mark

TIMELINE /