Skip the Salesman
Leapfrog allows users to search live/local dealer inventories, make offers (based on industry pricing and insider knowledge), and buy new vehicles directly from local dealerships.
SERVICES
Brand Strategy & Identity Design, Digital Product Design, Digital Marketing, E-Commerce, Stakeholder & Investor Presentations, Fundraising
2019—2020
COLLABORATORS
Craig Bedard, Nhan Nguyen, Robert Urbanoski, Blaire DeJong
Mark Gervais
Shop live dealer inventory to find a car in minutes and save your weekend.
Overview
Leapfrog allows users to search live/local dealer inventories, make offers (based on industry pricing and insider knowledge), and buy new vehicles directly from local dealerships.
Brand Strategy, Naming, Logo Design
The animation builds on the idea of jumping from point A—B to complete a transaction.
#skipthesalesman
The logo is designed to look like a vehicle from the side (a VW Beetle or Audi TT perhaps), but it’s also a frog’s head seen from above.
Website, App, UX Design
—Robert Urbanoski
Find——Bid——Buy
1 Find Your Vehicle
2 Set Your Price
3 Arrange for Pickup
In summary
Personal Note:
Leapfrog solved a real problem simply and elegantly. It worked equally for both customers and dealerships.
We raised enough investment capital to launch a v1 of the Leapfrog.bid app, we sold a few vehicles and we even made an appearance on CBC’s Dragons Den.
The brand we created resonated with our leadership team and investors as well as many of the early adopters.
If I were able do it all over again, I’d try to partner with one dealership only (probably Toyota). We’d gather clear feedback from their customers and sales teams, and refine the user experience accordingly.
I’d bring new dealerships and brands onboard only when a fully functional and user tested product was complete.
The end.
— Mark / SUPERVISION
Bottom Line
M4rk
AND
Milton Glaser (I ♥️ NY)
CONTACT
Based in Toronto — I operate alongside a network of talented creators and builders from around the world.
M4RK / SUPERVISION
Studio 205, 1 Wiltshire Ave
Toronto, ON
CANADA
Est.1998 ©2026 Mark Abernethy