For more than 20 years, I’ve helped some of the world’s biggest brands evolve.
I’ve also helped a few startups to get started.
What I Can Bring to Your Team /
Creative Direction
Creative direction is a bridge between strategy and design production.
It involves understanding an audience, getting stakeholders aligned, and working with the teams
to pass every checkpoint on the way to delivery.
Brand Strategy
Connect your visual identity to your reputation.
Make sure your brand fits
in all the places where your audience expects to find and interact with you.
Experience Design
Show and Tell worked well during the good old days of Web 2.0.
It’s time to build products and experiences that put people at the centre.
Content Marketing
A website, campaign or digital product that nobody can find may as well not exist.
Generating organic search results requires a consistent strategy
and adhering to a regular publishing schedule.
I used to think that creating for the world wide web was challenging because there were so many limitations.
We’d need to find ways to accommodate old browsers, people without the right plug-in, “the fold”, and clients
who were stuck in the past…
Today the challenge is that there’s often too much possibility.
The best approach is to be authentic.
Build a solid strategic foundation, increase relevance and evolve consistently —it's not much of a shortcut,
but it's the most direct path to growth for brands and businesses.
🤝
I Can See What You Mean. Mark Abernethy /SUPERVISION
If you have a project or an opportunity that might bring us together, I'd love to hear about it.