Mark Abernethy

We The Champs

Join the Parade
(in 360VR)

Services

Creative Direction /
Experience Design /
Video Production, Editing /
360 VR/ Mixed Reality

Collaborators

ROUNDCONTENT /
Hiep Vu

Capturing the excitement of the Toronto Raptors NBA Championship.


1

Overview

An estimated 1.5 million people attended the Toronto Raptors Championship Parade along its route from Exhibition Place to Nathan Phillips Square in downtown Toronto.

We created an immersive 360 VR Experience to capture the energy and excitement of this historic event.


2

Creative Direction, Experience Design

wethechampsraptors parade mapjoin the paradejoin the paradejoin the paradejoin the paradejoin the parade

In Summary

We made this 360VR experience to celebrate and share this historic milestone. It also gave us a chance to create something interesting and original using mixed reality.

I envisioned the User Experience, but none of this would've been possible if Hiep hadn't invested the time, energy and expertise needed to capture the footage.

We're considering rebuilding this for Apple Vision Pro.

🦖 🥳 👀

Bottom Line

Stand for Something
or Fall for Anything.
—M4rk

AND

Exceptional Clients
Get Exceptional Work.
—Milton Glaser (1929—2020)
Mark with Milton Glaser
I ♥️ MG